Wednesday 4 December 2013

Being there: strategies for incorporating the student voice into the learning experience of a large first-year marketing course in a New Zealand university

Being there: strategies for incorporating the student voice into the learning experience of a large first-year marketing course in a New Zealand university

Mary FitzPatrick, Janet Davey, Dorothy Spiller

Abstract


Higher education (HE) researchers and practitioners comment regularly on the difficulties of encouraging students to be fully present in the large-class learning experience. Educators who want to honour and promote the student voice need to design teaching and learning spaces that help students make emotional and cognitive connections with course learning, enabling them to be partners in directing the learning and to assume the role of co-inquirers. This paper describes a case study in a first-year marketing course in a New Zealand university in which a student tutor’s photo-narrative was designed to achieve these goals. Students’ evaluations indicated that the strategy promoted personal engagement and increased ownership of the learning. Photo-narrative storytelling offers HE practitioners an effective means to connect theoretical content to students’ own lives, and enhance student ownership of the learning. Inviting students to create their own photo-narratives could create a learning experience that approximates more closely to a learning partnership.

Keywords


student ownership; tutors; storytelling

Full Text:

PDF

References


Baxter Magolda, M. (1996) ‘Epistemological development in graduate and professional education’. Review of Higher Education. 19 (3): 283-304.
Biggs, J. (1999) ‘What the student does: Teaching for enhanced learning’. Higher Education Research & Development. 18 (1): 57-75. http://dx.doi.org/10.1080/0729436990180105
Chng, E., Yew, E. H. J. and Schmidt, H. G. (2011) ‘Effects of tutor-related behaviours on the process of problem-based learning’. Advances in Health Science Education. 16 (4): 491-503. http://dx.doi.org/10.1007/s10459-011-9282-7
Das, K. (2012) ‘Using participatory photo novels to teach marketing’. Journal of Marketing Education. 34 (1): 82-95.http://dx.doi.org/10.1177/0273475311430812
FitzPatrick, M., Davey, J. and van Oostrom, M. (2010) ‘Getting personal with marketing research: A first year teaching innovation’. International Journal of the First Year in Higher Education. 1 (1): 84-90.
Hopkins, R. L. (1994) Narrative schooling: Experiential learning and the transformation of American education. New York: Teachers College Press.
Illeris, K. (2009) A comprehensive understanding of human learning. In Illeris, K. (ed) Contemporary theories of learning: Learning theorists...in their work words. Milton Park, UK: Routledge, 7-21.
Kajder, S. (2004) ‘Enter here: Personal narrative and digital storytelling’. English Journal. 93 (3): 64-68.http://dx.doi.org/10.2307/4128811
Karns, G. L. (2006) ‘Learning style differences in the perceived effectiveness of learning activities’. Journal of Marketing Education. 28 (1): 56-63. http://dx.doi.org/10.1177/0273475305284641
Knight, P. T. (2002) ‘Summative assessment in higher education: practices in disarray’. Studies in Higher Education. 27 (3): 275-286. http://dx.doi.org/10.1080/03075070220000662
Krause, K-L. D. and Coates, H. (2008) ‘Students’ engagement in first year university’. Assessment and Evaluation in Higher Education. 33 (5): 493-505. http://dx.doi.org/10.1080/02602930701698892
Levin, A. M. and Martin, G. S. (2010) ‘High-involvement learning: The student insight panel’. Marketing Education Review. 20 (2): 173-177. http://dx.doi.org/10.2753/MER1052-8008200208
Matulich, E., Papp, R. and Haytko, D. L. (2008) ‘Continuous improvement through teaching innovations: A requirement for today’s learners’. Marketing Education Review. 18 (1): 1-7.
McLaren, A. (2001) The admissions system: Expansion, inclusion and the demands of diversity. In Warner, D. and Palfreyman, D. (eds) The state of UK higher education: Managing change and diversity. Philadelphia: Open University Press, 116-125.
Miley, F. (2009) ‘The storytelling project: innovating to engage students in their learning’. Higher Education Research and Development. 28 (4): 357-369. http://dx.doi.org/10.1080/07294360903046892
Moon, J. (2010) Using Story in higher education and professional development. Milton Park, UK: Routledge.
Murphy, M. and Brown, T. (2012) ‘Learning as relational: Intersubjectivity and pedagogy in higher education’. International Journal of Lifelong Education. 31 (5), 643-654. http://dx.doi.org/10.1080/02601370.2012.700648
Muzaka, V. (2009) ‘The niche of graduate teaching assistant (GTAs): Perceptions and reflections’. Teaching in Higher Education. 14 (1): 1-12. http://dx.doi.org/10.1080/13562510802602400
Myers, S. D. (2010) ‘Experiential learning and consumer behavior: An exercise in consumer decision making’. Journal for Advancement of Marketing Education. 17: 23-27.
Ng, I. C. (2006) ‘Photoessays in the teaching of marketing’. Journal of Marketing Education. 28 (3): 237-253.http://dx.doi.org/10.1177/0273475306291468
Palmer, P. J. (1998) The courage to teach: Exploring the inner landscape of a teachers’ life. San Francisco: Jossey-Bass.
Paswan, A. K. and Young, J. A. (2002) ‘Student evaluation of instructor: A nomological investigation using structural equation modelling’. Journal of Marketing Education. 24 (3): 193-202. http://dx.doi.org/10.1177/0273475302238042
Robin, B. R. (2008a) ‘Digital storytelling: A powerful technology tool for the 21st century classroom’. Theory into Practice. 47 (3): 220-228. http://dx.doi.org/10.1080/00405840802153916
Robin, B. R. (2008b) The effective uses of digital storytelling as a teaching and learning tool. In Flood, J., Heath, S. B. and Lapp, D. (eds) Handbook of research on teaching literacy through the communicative and visual arts Vol. II. New York: Lawrence Erlbaum Associates, 429-441.
Rossiter, M. (2002) ‘Narrative and stories in adult teaching and learning’. ERIC Digest, 241. Retrieved from http://calpro-online.org/eric/docs/dig241.pdf
Sampson, S. D. and Betters-Reed, B. L. (2008) ‘Assurance of learning and outcomes assessment: A case study of assessment of a marketing curriculum’. Marketing Education Review. 18 (3): 25-36.
Short, J. C. and Reeves, T. C. (2009) ‘The graphic novel: A “cool” format for communicating to Generation Y’. Business Communication Quarterly. 72 (4): 414-430. http://dx.doi.org/10.1177/1080569909336464
Steffes, E. M. and Duverger, P. (2012) ‘Edutainment with videos and its positive effect on long term memory’. Journal for Advancement of Marketing Education. 20 (1): 1-10.
Strauss, J., Corrigan, H. and Hofacker, C. F. (2011) ‘Optimizing student learning: Examining the use of presentation slides’. Marketing Education Review. 21 (2): 151-162. http://dx.doi.org/10.2753/MER1052-8008210205
Taylor, S. A., Hunter, G. L., Melton, H. and Goodwin, S. A. (2011) ‘Student engagement and marketing classes’. Journal of Marketing Education. 33 (1): 73-92.
Volkert, A. (2012) ‘An action research project to explore the effect of an established pre-assessment intervention with undergraduate occupational therapy students’. Enhancing the Learner Experience in Higher Education. 4 (1): 32-43.
Wright, A. L. and Gilmore, A. (2012) ‘Threshold concepts and conceptions: Student learning in introductory management courses’. Journal of Management Education. 36 (5): 614-635.http://dx.doi.org/10.1177/1052562911429446
Wright, M. C., Bergom, I. and Brooks, M. (2011) ‘The role of teaching assistants in student-centered learning: Benefits, costs, and negotiations’. Innovative Higher Education. 36 (5): 331-342. http://dx.doi.org/10.1007/s10755-011-9197-5
Young, M. R, Klemz, B. R. and Murphy, J. W. (2003) ‘Enhancing learning outcomes: The effects of instructional technology, learning styles, instructional methods, and student behaviour’. Journal of Marketing Education. 25 (2): 130-142. http://dx.doi.org/10.1177/0273475303254004


DOI: http://dx.doi.org/10.14234/elehe.v5i1.74

The Journal Enhancing the Learner Experience in Higher Education can be found at: http://journals.northampton.ac.uk/index.php/elehe/index

No comments:

Post a Comment